https://www.jess-murphy.com/about daily 0.75 2020-09-20 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/t/5f658867ae8624210b147fb1/1600489613295/2019-08-17+16.56.09+%281%29.jpg About - ABOUT ME? Not really. https://www.jess-murphy.com/home daily 1.0 2021-07-20 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5efbe2137fe4396607f8b34b/60f6357177a6136bf6f6e21c/1626748273449/08_AUG_INSTAGRAM_POSTS_1080x1080_30.jpg Home https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5efbe2137fe4396607f8b34b/5efbf3878a7af512c3d64280/1594372856214/Time+Out+cover.jpg Home https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5efbe2137fe4396607f8b34b/5f02c2c76683a03959403b19/1594016556172/Screen+Shot+2020-06-30+at+2.51.38+PM.png Home https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5efbe2137fe4396607f8b34b/5f02c43f53502b79760857c0/1594372946589/Copy%2Bof%2BED%2Bfor%2BDillard%25E2%2580%2599s%2BEmail%2BBlast.jpg Home https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5efbe2137fe4396607f8b34b/5f0a585baee1c9281a8402d4/1594513520501/vince+camuto+fall+15.jpg Home https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5efbe2137fe4396607f8b34b/5f0a507bf02f315b7cba53aa/1594511510248/katie+grazia.jpg Home https://www.jess-murphy.com/contact daily 0.75 2020-09-08 https://www.jess-murphy.com/ecommerce-samples daily 0.75 2020-09-19 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f00304d837deb5ea520eabe/5f003d906ad93e46b17bbbf5/1594519652420/Landing+Page_NYC+Store.jpg Jess Murphy | E-commerce ROCKETS OF AWESOME | NYC FLAGSHIP https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f08688aaceba134d8bf08fd/5f086a44100a6a0d36370569/1600496116786/Screen+Shot+2020-05-27+at+3.05.54+PM.png Jess Murphy | E-commerce https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f6595fdbd90701b22325491/5f659731d78cc314d2ec01aa/1600494089221/Screen+Shot+2020-05-26+at+4.09.29+PM.png Jess Murphy | E-commerce The brand banner runs along the bottom of most product detail pages and features on branded materials like direct mail. The infographic style gives customers a visual snapshot of what ROA stands for and what shoppers invest in when they purchase with us. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f65a1f428978b1bfff10726/5f65a1f428978b1bfff10731/1600495964345/Screen+Shot+2020-05-27+at+3.42.21+PM.png Jess Murphy | E-commerce https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f00304d837deb5ea520eabe/5f003e033c9aa019b7051351/1594519977028/Screen+Shot+2020-07-04+at+1.18.06+PM.png Jess Murphy | E-commerce VC BY JOHN CAMUTO https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f08688aaceba134d8bf08fd/5f086a4738c8810f99153401/1600496116791/Screen+Shot+2020-05-27+at+3.58.15+PM.png Jess Murphy | E-commerce https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f0a6c9226f258058c1be00f/5f0a6cac1207ba5845b43ece/1594540259163/Screen+Shot+2020-07-12+at+11.32.25+AM.png Jess Murphy | E-commerce https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f6595fdbd90701b22325491/5f659730179c39639de7fce4/1600493780310/Denim_Details_DESKTOP_V2_300dpi_300dpi+%281%29.jpg Jess Murphy | E-commerce Using copy and images from email, we created this clickable "product hero" banner to add to common-sense product detail pages such as tees, providing more opportunities to shop. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f65a1f428978b1bfff10726/5f65a1f428978b1bfff1072f/1600495962167/Screen+Shot+2020-05-27+at+3.45.24+PM.png Jess Murphy | E-commerce https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f00304d837deb5ea520eabe/5f003d9001870f76cbb5d1ac/1594519779508/Landing+Page_Subscription.png Jess Murphy | E-commerce ROCKETS OF AWESOME | SUBSCRIBE & SAVE https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f0a6c9226f258058c1be00f/5f0a6d1913ef33658046ba74/1594519172877/OCT1031_HP_MOCKUP_V1.jpg Jess Murphy | E-commerce https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f6595fdbd90701b22325491/5f659730b20b9126796ebf3b/1600493857058/Soft_DESKTOP_300dpi-Recovered_V1a.jpg Jess Murphy | E-commerce Softness is a core value prop for Rockets of Awesome. Using fun design and on-brand copy, this is our effort to communicate the feeling of our fabrics online. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f08688aaceba134d8bf08fd/5f659cebf6f62d6a785ec7bb/1600496116794/Screen+Shot+2020-05-26+at+4.03.58+PM.png Jess Murphy | E-commerce https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f00304d837deb5ea520eabe/5f003e030b10e12265f30885/1594519987157/Screen+Shot+2020-07-04+at+1.22.30+PM.png Jess Murphy | E-commerce LOUISE ET CIE https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f08688aaceba134d8bf08fd/5f659dfc30f837311dd0523e/1600496116797/Screen+Shot+2020-05-26+at+4.12.50+PM.png Jess Murphy | E-commerce https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f08688aaceba134d8bf08fd/5f65a13cef095d17b751c38b/1600496116804/Screen+Shot+2020-05-27+at+3.42.21+PM.png Jess Murphy | E-commerce https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f08688aaceba134d8bf08fd/5f65a13c28978b1bfff0fd9f/1600496116801/Screen+Shot+2020-05-27+at+3.45.24+PM.png Jess Murphy | E-commerce https://www.jess-murphy.com/social-media daily 0.75 2020-09-22 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/t/5f03114d362f28571123e93c/1594537250493/Screen+Shot+2020-07-06+at+9.49.14+PM.png Social Media Image credit: @karolinakurkova https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/t/5f0ab78445628c2a55217b4c/1594537889638/dream-5071192_640.jpg Social Media https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/t/5f03100e38bdf707c8f2de7c/1594537194508/Screen+Shot+2020-07-06+at+9.44.57+PM.png Social Media Image credit: @shoppe.salt https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f02c8fdff32c80f99be0f02/5f02cb6579d2832e0aaac5d5/1600497382028/2019-07-02%2B13.51.01.jpg Social Media FACEBOOK SPONSORED POST FOR ROCKETS OF AWESOME CLOTHING. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f02c8fdff32c80f99be0f02/5f02cf4d2ff82d6fb7eae809/1600497494088/Screen+Shot+2020-06-29+at+6.55.57+PM.png Social Media SAMPLE OF ROCKETS OF AWESOME'S PINTEREST FEED FEATURING ADS TO GENERATE AWARENESS OF BLOG. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f02c8fdff32c80f99be0f02/5f02cf926683a039594135d7/1600497417016/Screen+Shot+2020-06-29+at+6.31.38+PM.png Social Media PINTEREST AD FOR ROCKETS OF AWESOME HOLIDAY DRESSES https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f02c8fdff32c80f99be0f02/5f02d4e5b96a06251209686e/1600497433245/Screen+Shot+2020-07-06+at+5.25.14+PM.png Social Media FACEBOOK POST ON ROCKETS OF AWESOME VACATION COLLECTION https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f02c8fdff32c80f99be0f02/5f02d7b42005f03d23d742eb/1600497460358/Screen+Shot+2020-07-06+at+5.32.00+PM.png Social Media FACEBOOK POST LINKING TO ARTICLE ON THE ROCKETS OF AWESOME BLOG https://www.jess-murphy.com/email-samples daily 0.75 2020-09-19 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f025f2038f0572cbaaaf93e/5f025f5d400ad9302eba6cf1/1594524407861/Copy+of+VC+Rewards.jpg Email VINCE CAMUTO REWARDS LOYALTY PROGRAM https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f026ce4c7077935485cb001/5f026da5af864f7a39f37cee/1596154572774/Screen+Shot+2020-07-04+at+11.47.25+PM.png Email HOLIDAY 2019 LAUNCH https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f025f2038f0572cbaaaf93e/5f026040b96a062512fe0f66/1594524605584/ED+Ellen+Blast.jpg Email ED ELLEN DEGENERES https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f026ce4c7077935485cb001/5f026da538bdf707c8e3fd93/1596154736637/Screen+Shot+2020-07-04+at+11.26.36+PM.png Email WINTER NEW ARRIVALS https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f025f2038f0572cbaaaf93e/5f0260d02535ee0273e0b71c/1594535273195/Copy%2Bof%2BVC%2Bby%2BJohn%2BCamuto%2B%25281%2529.jpg Email VC JOHN CAMUTO https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f026ce4c7077935485cb001/5f026e2f0e31a70a9c5c9963/1596154626483/Rockets+of+Awesome_Holiday.gif Email PARTY COLLECTION (GIF) https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f025f2038f0572cbaaaf93e/5f025f4fff32c80f99b379bf/1594535284387/Screen+Shot+2020-07-05+at+1.04.03+AM.png Email VINCE CAMUTO APPAREL https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f026ce4c7077935485cb001/5f026eecc0fe505b5615ba33/1596154640050/09282019_Email_TAN_Roundup_V1.jpg Email NEWSLETTER: THE AWESOME NEWS https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f025f2038f0572cbaaaf93e/5f0263118b89c14abf428b9d/1594535344307/Copy+of+Screen+Shot+2020-07-04+at+12.54.40+PM+%281%29.png Email VINCE CAMUTO WINTER SALE https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f026ce4c7077935485cb001/5f026eec524a1c2b65304b62/1596154662502/20190729_Email_Activewear_B.jpg Email CATEGORY: BOYS' ACTIVE https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f025f2038f0572cbaaaf93e/5f025f4618838948d80c0c83/1594535384190/Copy+of+Vince+Camuto+Outlet+Blast.jpg Email VINCE CAMUTO OUTLET https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f026ce4c7077935485cb001/5f026eec18838948d80ddc5a/1596155294689/20190820_Email_Denim-Recovered.gif Email CATEGORY: DENIM (GIF) https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f025f2038f0572cbaaaf93e/5f0260da2ff82d6fb7dfcc15/1593991813390/Copy+of+Vince+Camuto+Apparel+Blast.jpg Email VINCE CAMUTO APPAREL https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f026ce4c7077935485cb001/5f026fb3ff32c80f99b55236/1596154682970/20200200_Email_Birthday_50.jpg Email TRIGGERED: BIRTHDAY https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f025f2038f0572cbaaaf93e/5f0260d05b805f3ec7fb52b7/1594535316241/Copy+of+Louise+et+Cie.jpg Email LOUISE ET CIE https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f026ce4c7077935485cb001/5f026f1e6e62565b9d4ae153/1596155285444/20191008_WINTER_LAUNCH_TEXT_v2.gif Email WINTER 2019-20 LAUNCH (GIF) https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f026ce4c7077935485cb001/5f0274e4af864f7a39f459e4/1596154752039/Screen+Shot+2020-07-04+at+11.40.47+PM.png Email CATEGORY: ACCESSORIES https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f025f2038f0572cbaaaf93e/5f06bac463e99f790f5bd8b9/1594276655731/Screen+Shot+2020-07-09+at+4.03.36+PM.png Email VINCE CAMUTO https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f026ce4c7077935485cb001/5f0279f42535ee0273e3a215/1596155159912/Copy%2Bof%2B20191100_Welcome_Subscription_2_CONVENIENCE%2B%25281%2529.jpg Email #2 IN REPEAT CUSTOMER SERIES: SUBSCRIPTION https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f025f2038f0572cbaaaf93e/5f06bac36af44d0920be7a06/1594524759536/Screen+Shot+2020-07-09+at+3.20.20+PM.png Email VINCE CAMUTO https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f025f2038f0572cbaaaf93e/5f0261c6400ad9302ebab517/1594535410392/Vince+Camuto+Men%27s.jpg Email VINCE CAMUTO MEN https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f026ce4c7077935485cb001/5f027faa0e31a70a9c5ebf3f/1596155208279/20200312_Email_Green-Highlighter.jpg Email TREND STORY: LIME GREEN https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f026ce4c7077935485cb001/5f027fb2c0fe505b5617a338/1596155274580/20200213_Email_Crazysoft.gif Email COLLECTION RELAUNCH: CRAZYSOFT (GIF) https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f025f2038f0572cbaaaf93e/5f06bac4f21dd43ad6b83f79/1594524793910/Screen+Shot+2020-07-09+at+3.32.40+PM.png Email VINCE CAMUTO https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f025f2038f0572cbaaaf93e/5f025f3518838948d80c0bd6/1594524637992/Screen+Shot+2020-07-05+at+1.10.02+AM.png Email VC JOHN CAMUTO https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f026ce4c7077935485cb001/5f027fae2005f03d23cf96a2/1596155247974/20200312_Email_Colored-Denim.jpg Email TREND: PASTEL DENIM https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f025f2038f0572cbaaaf93e/5f06bac4d5373813e8e104e3/1594524819918/Screen+Shot+2020-07-09+at+3.35.41+PM.png Email VINCE CAMUTO https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f026ce4c7077935485cb001/5f0a80eafe97c9602dfae49d/1596155266336/20191102_Email_Boys_Flash+%281%29.gif Email CATEGORY: GLOW IN THE DARK (GIF) https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f025f2038f0572cbaaaf93e/5f06bac454b02120ab34aa85/1594276666794/Screen+Shot+2020-07-09+at+4.23.47+PM.png Email LOUISE ET CIE https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f025f2038f0572cbaaaf93e/5f06bb6f2484d00e1b6287b4/1594276759480/Screen+Shot+2020-07-09+at+3.26.31+PM.png Email VINCE CAMUTO APPAREL https://www.jess-murphy.com/print-retail-samples daily 0.75 2020-09-19 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5efc4170495d0868e8915c8e/5f06c5c6f1d20d407d3fbc6a/1594279389586/Time+Out+cover.jpg Print | Retail https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f06d08bd76e7614dd9e515e/1594361567902/Flysheet_Mr+Jones+SS19.png Print | Retail Copy on the flysheet mailer for Mr. Jones Spring/Summer 2018 "Olympic" edition includes an intro to the season and issue star, gold medalist Shaun White, and an invitation to register for an in-store event. Mr. Jones is Australian retailer David Jones' men's style magazine, in the tradition of Mr. Porter. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5efc4170495d0868e8915c8e/5f06c4dab136566104fcd33d/1594279134194/DJ+Xmas_thumbnail.jpg Print | Retail https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f06d34343045d129a2419f4/1594357797305/Screen+Shot+2020-07-09+at+6.19.16+PM.png Print | Retail This advertorial for Hugo Boss appeared in Qantas magazine. My copy spotlights three men's casual jackets and how to style them in and out of the office. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5efc4170495d0868e8915c8e/5f06c43fd5373813e8e1be5d/1594278993727/Screen+Shot+2020-07-01+at+11.50.04+AM.png Print | Retail https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5efc4170495d0868e8915c8e/5f06ca4231811d08f9dbbc06/1594280532858/Screen%2BShot%2B2018-03-14%2Bat%2B1.18.29%2Bpm.png Print | Retail https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5efc4170495d0868e8915c8e/5f06c40deb0f070802467e44/1594278946424/Screen+Shot+2020-07-01+at+12.00.14+PM.png Print | Retail https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5efc4170495d0868e8915c8e/5f06c3d068d17f28bb6a6a10/1594278895652/Screen+Shot+2020-07-01+at+12.01.13+PM.png Print | Retail https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f06d4f4d5373813e8e2f1e8/1594358108257/Screen+Shot+2020-06-30+at+3.12.18+PM.png Print | Retail I wrote, edited and managed copy on Rockets of Awesome's Spring 2020 direct mail project: a multi-page catalogue (above), trifold and postcard. Focusing on brand awareness, we spotlighted the spring trends, hero categories, and thoughtful design details. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5efc4170495d0868e8915c8e/5f06c63f2484d00e1b63655f/1594279491357/cosmopolitan-australia-2006-january-01-single.jpg Print | Retail https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f06e5ddd76e7614dda01bb9/1594287603478/Screen+Shot+2020-06-30+at+3.14.14+PM.png Print | Retail https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5efc4170495d0868e8915c8e/5f06c8800b01c07d0fa2c604/1594280069167/NW-Magazine-%E2%80%93-April-06-2020-782x1024.jpg Print | Retail https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f06e4217fb39713217d8205/1594874261009/I%2Bcreated%2Bthe%2Bhashtag%2B%2523shoeandtell%2Bfor%2Bthis%2Bbuzzy%2Bnational%2Bcampaign%252C%2Bwhere%2Bcustomers%2Bsnap%2Ba%2Bphoto%2Bof%2Btheir%2Bfavorite%2Bshoe%2Band%2Bshare%2Bit%2Bon%2BInstagram..jpg Print | Retail My hashtag was chosen for Vince Camuto's #ShoeandTell in-store promotion. Shoppers would stand on the branded vinyl in their intended VC shoe purchase, snap and share their selfie for 10% off. The campaign rolled out in VC stores across the country and was promoted via social. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5efc4170495d0868e8915c8e/5f06c702d48c4b300bbe6c66/1594279686421/CW+issue.jpg Print | Retail https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f0fdbdc673f1d6bad03f8e0/1594875191680/Screen+Shot+2020-07-16+at+2.40.58+PM.png Print | Retail Extract from the David Jones "Last Minute Gifts" 2018 Christmas catalogue. I was responsible for writing content and special offers, compiling captions, editing and proofing the asset. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f0fdbdd2ceac65eaeb69afa/1594875183793/Screen+Shot+2020-07-16+at+2.45.19+PM.png Print | Retail Extract from the David Jones "Last Minute Gifts" 2018 Christmas catalogue. I was responsible for writing content, compiling captions and special offers, editing and proofing the asset. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f0fdbdd54a6c178b0249016/1594875177198/Screen+Shot+2020-07-16+at+2.46.29+PM.png Print | Retail Extract from the David Jones "Last Minute Gifts" 2018 Christmas catalogue. I was responsible for writing content, compiling captions and special offers, editing and proofing the asset. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f06d69c22afa6754a2aeb65/1594360901768/Screen+Shot+2020-07-09+at+6.30.15+PM.png Print | Retail A sample from the signage kit I wrote for the (sadly, closed) Rockets of Awesome flagship store in New York. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f07fae6dd6f773fb09eb506/1594358686606/Screen+Shot+2020-07-04+at+1.08.52+PM.png Print | Retail Louise et Cie Press Kit: Brand Intro https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f06e52f3a503e19bf89aded/1594360920451/2019-08-14+09.09.42.jpg Print | Retail A sample from the signage kit I wrote for the (sadly, closed) Rockets of Awesome flagship store in New York. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f07fae56bf33029d7eba82c/1594358741116/Screen+Shot+2020-07-04+at+1.07.48+PM.png Print | Retail Louise et Cie Press Kit: Brand DNA https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f07fae50f35684829c31326/1594358733350/Screen+Shot+2020-07-04+at+1.11.48+PM.png Print | Retail Louise et Cie Press Kit: The Woman https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f06eda556ee165ca889c2d5/1594359141320/Screen+Shot+2020-07-09+at+7.22.17+PM.png Print | Retail I interviewed Australian actress Jessica Napier about the ups and downs of making it in America. (Page 1 of 2) https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f06ee217048fe240c9e7b5d/1594359366675/Screen+Shot+2020-07-09+at+6.37.02+PM.png Print | Retail Cosmopolitan main fashion editorial: I regularly wrote Cosmo's headlines and intro copy (known as "sell" copy in mag land). https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f06ee2256ee165ca889cb72/1594359715587/Screen+Shot+2020-07-09+at+6.40.12+PM.png Print | Retail As copy chief of shopping magazine SHOP Til You Drop, I indulged my love of fashion by helping the stylists bring their market pages to life with fun, trend-driven language. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f06ee211121de22e4749296/1594528941605/Screen+Shot+2020-07-09+at+7.16.27+PM.png Print | Retail SHOP magazine travel story reporting on Kuala Lumpur's mega-mall culture at the height of the Malaysian capital's shopping carnival. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f06ee2143045d129a2651c3/1594528966222/Screen+Shot+2020-07-09+at+6.41.00+PM.png Print | Retail As a 6ft tall woman, I wanted to write about my biggest shopping pain point. This is an extract of a "tall and short dressing" feature in SHOP magazine that I pitched and then co-wrote with my height-challenged colleague Bella. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f06cf79d48c4b300bbf13a2/5f06ee22d48c4b300bc19a02/1594360808546/Screen+Shot+2020-07-09+at+7.19.34+PM.png Print | Retail SHOP's how-to segment tackles tricky dress codes and what to wear. This extract covers two scenarios for Sunday sessions (otherwise known outside of Australia as Sunday-night drinks with friends). https://www.jess-murphy.com/the-premiere-pro daily 0.75 2020-09-22 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/t/5f6583b4eb716a35bc1196f8/1600488395075/logo_notag.png The Premiere Pro https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/t/5f67ec564c0e7d11516c7bc8/1600646332543/ The Premiere Pro - Campaign 1: 5 HIDDEN KEYBOARD SHORTCUTS https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f671029057cc94200f82d36/5f671d95179c39639d075f57/1600594749321/Screen+Shot+2020-09-20+at+6.52.21+pm.png The Premiere Pro Optimized YouTube title and keyword-rich description. I also added strategic tags to attract more of the right audience. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f674e8bea19332049e0a666/5f6750a628978b1bff12326f/1600607156198/Screen+Shot+2020-09-20+at+10.45.57+pm.png The Premiere Pro Email to 63 subscribers earned 23 opens and 10 clicks. Subject line is "Psst, 5 secret keyboard shortcuts you need to know " and Browser text is "Not enough editors know these exist..." https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f6764e8885b214e6f36e5ea/5f676725b71066357b07be0d/1600612668001/Screen+Shot+2020-09-21+at+12.21.02+am.png The Premiere Pro Email sent to all subscribers described the event, the giveaway details and linked to the Google Forms survey. Subject line is "Giveaway: Be our guest at Adobe Video World!" and Browser Preview Text is "Your feedback could score you a FREE pass valued at $399." https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f671029057cc94200f82d36/5f671d96b71066357b02b21c/1600594441527/Screen+Shot+2020-09-20+at+6.42.49+pm.png The Premiere Pro Facebook post included a custom social teaser and caption linked to video. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f674e8bea19332049e0a666/5f6750a56909a42b50320636/1600607331641/Screen+Shot+2020-09-20+at+10.49.15+pm.png The Premiere Pro Tweet for the video, with retweet by editor and @editblog blogger Scott Simmons. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f6764e8885b214e6f36e5ea/5f676725ef095d17b77586ac/1600647738308/Screen+Shot+2020-09-21+at+12.24.33+am.png The Premiere Pro Boosted Facebook post detailed event and linked to survey. This post reached 3936 and engaged 153. On the final day of the comp, we ran a "4 hours left" post and a "1 hour left" post. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f671029057cc94200f82d36/5f671d95dfa5933aad49a2e2/1600594538980/Screen+Shot+2020-09-20+at+6.46.02+pm.png The Premiere Pro Tweet included custom social teaser and a longer caption with link to take up real estate in feed. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f674e8bea19332049e0a666/5f6750a563133850a61df15f/1600607383243/Screen+Shot+2020-09-20+at+10.51.18+pm.png The Premiere Pro Boosted Facebook post https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f6764e8885b214e6f36e5ea/5f67681dd45f307089affe7e/1600613203462/Screen+Shot+2020-09-21+at+12.09.09+am.png The Premiere Pro Collating the results of the survey, we uncovered good results: 88.5% of participants were interested in joining TPP's community. We plan to use this data to further tailor content to the needs of our subscribers, rather than "guessing" or assuming their pain points. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f671029057cc94200f82d36/5f671d95902e0625b923c36e/1600594876971/Screen+Shot+2020-09-20+at+6.23.33+pm.png The Premiere Pro Email to subscribers earned 21 opens and 3 clicks. Subject line is "Create light leak effects 100% in Premiere! ⚡" Browser text is "No plugins, stock footage or After Effects needed." https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f674e8bea19332049e0a666/5f6751e06875941e58dcebd9/1600607597412/Screen+Shot+2020-09-20+at+10.56.32+pm.png The Premiere Pro Optimized YouTube title and description. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f671029057cc94200f82d36/5f672417d78cc314d20bef39/1600609940719/Screen+Shot+2020-09-20+at+7.01.07+pm.png The Premiere Pro Instagram post featured teaser video and direct copy to make the offering clear; 100% of the audience is new to The Premiere Pro but most know and use the software. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f674e8bea19332049e0a666/5f6752c230f837311df2cb6a/1600607567095/Screen+Shot+2020-09-20+at+11.01.35+pm.png The Premiere Pro I added Instagram to The Premiere Pro's marketing strategy because it's a video-friendly platform with a built-in audience of content creators who use Premiere themselves. https://www.jess-murphy.com/brand-work daily 0.75 2020-07-01 https://www.jess-murphy.com/brand-work/social-media-samples monthly 0.5 2020-06-29 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184d8f/5ef944eee2b6dd59a6184d96/1565802663904/06_STILL_LIFE_265_V3_Master_OP2.jpg Brand - Social https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184d8f/5ef944eee2b6dd59a6184d9a/1565802663910/08_STILL_LIFE_405_V3_Master.jpg Brand - Social https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184d8f/5ef944eee2b6dd59a6184d92/1565802663899/09_STILL_LIFE_459_V3_Master.jpg Brand - Social https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184d8f/5ef944eee2b6dd59a6184d90/1565802663896/10_STILL_LIFE_054_V3_Master.jpg Brand - Social https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184d8f/5ef944eee2b6dd59a6184d94/1565802663902/11_STILL_LIFE_092_V2_Master.jpg Brand - Social https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184d8f/5ef944eee2b6dd59a6184d98/1565802663907/04_STILL_LIFE_121_V3_Master.jpg Brand - Social https://www.jess-murphy.com/brand-work/editorial-samples monthly 0.5 2020-06-29 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184dab/5ef944eee2b6dd59a6184dac/1564673190937/Stocksy_txp46315712VFE200_Large_1649541.jpg Brand - Editorial https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184dab/5ef944eee2b6dd59a6184db2/1564673055840/Stocksy_txp46315712VFE200_Large_2032121.jpg Brand - Editorial https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184dab/5ef944eee2b6dd59a6184dae/1564673057468/Stocksy_txp46315712VFE200_Large_2247698.jpg Brand - Editorial https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184dab/5ef944eee2b6dd59a6184db0/1564673185231/Stocksy_txp46315712VFE200_Large_2317055.jpg Brand - Editorial https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184dab/5ef944eee2b6dd59a6184db4/1564673197081/Stocksy_txp46315712VFE200_Large_1585842.jpg Brand - Editorial https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184dab/5ef944eee2b6dd59a6184db6/1564673055828/Stocksy_txp46315712VFE200_Large_1585815.jpg Brand - Editorial https://www.jess-murphy.com/brand-work/brand-samples monthly 0.5 2020-06-30 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184ddd/5ef944eee2b6dd59a6184de2/1565802663926/Header_02_022-copy.jpg Brand - Brand https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184ddd/5ef944eee2b6dd59a6184dde/1565802663920/Header_04_008-copy.jpg Brand - Brand https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184ddd/5ef944eee2b6dd59a6184de0/1565802663923/Header_01_033_v2.jpg Brand - Brand https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184ddd/5ef944eee2b6dd59a6184de4/1566493727935/Texture_12_003-1-copy.jpg Brand - Brand https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184ddd/5ef944eee2b6dd59a6184de6/1566493727940/Texture_09_012.jpg Brand - Brand https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184ddd/5ef944eee2b6dd59a6184de8/1566493727943/Texture_14_013-copy.jpg Brand - Brand https://www.jess-murphy.com/brand-work/email monthly 0.5 2020-06-29 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184d5c/5ef954172801f1255c19a6fd/1593399552257/VC%2Bby%2BJohn%2BCamuto.jpg Brand - Email VC By John Camuto footwear focuses on luxe fabrics, clean lines and minimal details. The copy reflects this brand aesthetic with an editorial-style tone that nods to the mesh trend. https://www.jess-murphy.com/brand-work/retail-samples monthly 0.5 2020-06-30 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184dc6/5ef944eee2b6dd59a6184dc9/1564678450803/1509-07i-07_Build_It_Details_2_0385-RGB.jpg Brand - Retail https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184dc6/5ef944eee2b6dd59a6184dcb/1564678450806/1509-11e-06_Buildt_It_Model_0338-RGB.jpg Brand - Retail https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184dc6/5ef944eee2b6dd59a6184dc7/1564678450799/1509-05h-04_Build_It_0114-RGB.jpg Brand - Retail https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184dc6/5ef944eee2b6dd59a6184dcd/1566493727926/12_20160720S1_O%26G_STUDIO_STILL_LIFE_015.jpg Brand - Retail https://www.jess-murphy.com/brand-work/web-samples monthly 0.5 2020-06-29 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184d78/5ef944eee2b6dd59a6184d7f/1565802663890/1509-10f-01_Watches_Details_0068-RGB.jpg Brand - Web https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184d78/5ef944eee2b6dd59a6184d7b/1565802663885/1509-06g-01_Watches_Details_0123-simplified-layers-RGB.jpg Brand - Web https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184d78/5ef944eee2b6dd59a6184d79/1565802663882/1509-08g-01_Watches_Details_0105-RGB.jpg Brand - Web https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5ef944eee2b6dd59a6184d78/5ef944eee2b6dd59a6184d7d/1565802663888/1509-02i-02_Watches_Hero_0207-no-props-RGB.jpg Brand - Web https://www.jess-murphy.com/brand-campaign-samples daily 0.75 2020-07-16 https://www.jess-murphy.com/brand-campaign-samples/roa-kids-foot-locker monthly 0.5 2020-09-19 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f0318cd1ffcfb3e3fc4efb6/5f0325502005f03d23de5f05/1600498293406/20191204_Email_KFL.jpg Campaigns - Rockets of Awesome x Kids Foot Locker GEOTARGETED EMAIL (NEW YORK & CALIFORNIA METRO) ANNOUNCING THE COLLECTION LAUNCH IN SELECT KIDS FOOT LOCKER LOCATIONS. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f0318cd1ffcfb3e3fc4efb6/5f03261eff32c80f99c6bb4d/1600498305622/Screen+Shot+2020-07-06+at+11.22.59+PM.png Campaigns - Rockets of Awesome x Kids Foot Locker OUR DAY-OF BLOG ANNOUNCING THE LAUNCH (LINKED TO EMAIL). https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f0318cd1ffcfb3e3fc4efb6/5f03219138bdf707c8f4ba6f/1600498340847/Screen+Shot+2020-06-30+at+3.24.27+PM.png Campaigns - Rockets of Awesome x Kids Foot Locker INSTAGRAM STORY REVEAL: THE COLLECTION WILL BE STOCKED IN SELECT KIDS FOOT LOCKER STORES https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f0318cd1ffcfb3e3fc4efb6/5f032154e9bf481a5ebe8474/1600498428486/Screen+Shot+2020-06-30+at+3.24.01+PM.png Campaigns - Rockets of Awesome x Kids Foot Locker EMAIL BANNER WAS ADDED TO GEOTARGETED PRODUCT EMAILS https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f0318cd1ffcfb3e3fc4efb6/5f032a25e84f7d7af22dc4d3/1600498996433/Screen+Shot+2020-07-06+at+11.33.40+PM.png Campaigns - Rockets of Awesome x Kids Foot Locker BRAND INSTAGRAM POST OF ROA X KFL REEL (PLAYED IN STORE) & OFFICIAL NYC LAUNCH PARTY INVITE https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f0318cd1ffcfb3e3fc4efb6/5f032a270e31a70a9c6e1b0c/1600498506975/Screen+Shot+2020-07-06+at+11.40.10+PM.png Campaigns - Rockets of Awesome x Kids Foot Locker PARTNER INSTAGRAM POST SHARED ROCKETS CREATIVE & LAUNCH PARTY INVITE https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f0318cd1ffcfb3e3fc4efb6/5f032153362f28571125a681/1600498527067/Screen+Shot+2020-06-30+at+3.21.59+PM.png Campaigns - Rockets of Awesome x Kids Foot Locker TIMES SQUARE TAKEOVER! KIDS FOOT LOCKER KICKOFF LAUNCH, 12/8/20 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f0318cd1ffcfb3e3fc4efb6/5f032a25ff32c80f99c74433/1600498540571/Screen+Shot+2020-07-06+at+11.36.28+PM.png Campaigns - Rockets of Awesome x Kids Foot Locker PARTNER POST SHARED THE ROCKETS OF AWESOME COLLECTION IN SELECT KIDS FOOT LOCKER STORES https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f0318cd1ffcfb3e3fc4efb6/5f032271dc3ce86c6bff1e50/1600497810962/2019-12-24%2B12.51.34.jpg Campaigns - Rockets of Awesome x Kids Foot Locker IN-STORE BRAND PLAQUE IN KIDS FOOT LOCKER'S TIMES SQUARE LOCATION https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f0318cd1ffcfb3e3fc4efb6/5f032a26b96a062512119bee/1600498575316/Screen+Shot+2020-07-06+at+11.39.03+PM.png Campaigns - Rockets of Awesome x Kids Foot Locker PARTNER POST POST NYC LAUNCH PARTY https://www.jess-murphy.com/brand-campaign-samples/dvf-rockets-of-awesome monthly 0.5 2020-09-19 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/t/5f0a8dfb1bd3a2410bbf3e42/1594527356656/Screen+Shot+2020-06-30+at+3.26.37+PM.png Campaigns - DVF x Rockets of Awesome https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f039637abdafe1f6888da43/5f040fa6735ded3b9c7f5720/1600499705521/Screen%2BShot%2B2020-06-29%2Bat%2B5.15.06%2BPM.jpg Campaigns - DVF x Rockets of Awesome Branding for the partnership used across the campaign. Background echoes a print in the collection. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f039637abdafe1f6888da43/5f039b457c99c067448d8346/1600499467951/2019-11-12+21.32.27.png Campaigns - DVF x Rockets of Awesome Instagram post detailing the collection and campaign. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f0a8ab9b35453569b38f0d5/5f0a8b4c5713c260c00cfa81/1594526638957/Screen+Shot+2020-06-29+at+5.11.13+PM.png Campaigns - DVF x Rockets of Awesome https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f039637abdafe1f6888da43/5f039912b9ce1873cd16fdd9/1600499473081/Screen+Shot+2020-07-06+at+5.30.07+PM.png Campaigns - DVF x Rockets of Awesome Sample Facebook post for Liz Plosser (we made one for each of the four campaign stars) linking to the full IG Story. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f0a8ab9b35453569b38f0d5/5f0a8b4c6a01a6439a352e58/1594526581111/Screen+Shot+2020-06-29+at+5.11.29+PM.png Campaigns - DVF x Rockets of Awesome https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f039637abdafe1f6888da43/5f040fa5f638f1548b5fee5a/1594526069572/Screen+Shot+2020-06-29+at+5.39.46+PM.png Campaigns - DVF x Rockets of Awesome Each campaign star shared their own love for the collection and the campaign! https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f0a8ab9b35453569b38f0d5/5f0a8b4c45628c2a551e71ad/1594526638067/Screen+Shot+2020-06-29+at+5.11.46+PM.png Campaigns - DVF x Rockets of Awesome https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f039637abdafe1f6888da43/5f041eeff3633a029ce71ed3/1600499489921/Screen+Shot+2020-07-07+at+7.58.45+AM.png Campaigns - DVF x Rockets of Awesome My interview with the DVF x Rockets of Awesome campaign stars was posted on The Awesome News, promoted on social and email. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f0a8ab9b35453569b38f0d5/5f0a8b4c60bdf331333c7812/1594526612809/Screen+Shot+2020-06-29+at+5.12.03+PM.png Campaigns - DVF x Rockets of Awesome https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f039637abdafe1f6888da43/5f042114b7e1fd56c38ea83f/1600499581673/Screen+Shot+2020-06-30+at+3.25.54+PM.png Campaigns - DVF x Rockets of Awesome Email creative to announce the DVF x Rockets of Awesome campaign and collection. The email linked to each PDP to shop the item, as well as The Awesome News blog story. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f039637abdafe1f6888da43/5f0422e6f6724b5987b74b7c/1594106869116/Screen+Shot+2020-07-07+at+7.53.30+AM.png Campaigns - DVF x Rockets of Awesome I wrote the item description on the product detail page, featuring language used across the campaign https://www.jess-murphy.com/brand-campaign-samples/rockets-of-awesome-rebrand monthly 0.5 2020-09-19 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/t/5f047727731c973b529bbc13/1594128249194/Screen+Shot+2020-07-06+at+8.43.21+PM.png Campaigns - Rockets of Awesome Rebrand The year 2019 was huge for Rockets of Awesome. The company started in 2016 with a subscription box model and truly awesome kids’ clothes, Three years later the brand was ready to launch e-commerce, with an 80% fresh team and more than a few so-crazy-they-might-just-work schemes to shake up the industry. I was so proud to come on board as copy lead. The slogan says it all: “We Make the Most Awesome Kids’ Clothes” Period. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f047844de0f1b3d65263043/5f047e48d86d812afda2955d/1600500472992/Screen+Shot+2020-06-30+at+3.04.49+PM.png Campaigns - Rockets of Awesome Rebrand Product emails got a bold new look. We wanted copy that veered away from cuteness and focused instead on the value props of confident design, supreme softness and awesome value for families. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f047844de0f1b3d65263043/5f047e4914a6aa4814569e32/1600500519885/Screen+Shot+2020-06-30+at+3.05.54+PM.png Campaigns - Rockets of Awesome Rebrand Triggered email sends included monthly birthday gifts, UGC round-ups from Instagram, subscription promotions, and occasional discounts. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f047844de0f1b3d65263043/5f048030d0616d5b5aac3496/1600500142280/Screen+Shot+2020-06-30+at+3.17.07+PM.png Campaigns - Rockets of Awesome Rebrand Exterior of the Rockets of Awesome store in Flatiron, NYC. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f047844de0f1b3d65263043/5f047f2f82ed9d242c8a40a8/1600499974952/Screen+Shot+2020-06-30+at+3.15.33+PM.png Campaigns - Rockets of Awesome Rebrand Out-of-home creative included billboards, wheatpastings, phone booth ads, and Link NYC ads. Assets promoted the brand and teased the opening of the pop-up store. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f047844de0f1b3d65263043/5f048030731c973b529d2938/1600500043810/Screen+Shot+2020-06-30+at+3.16.13+PM.png Campaigns - Rockets of Awesome Rebrand Out-of-home campaign spotted all over New York City. #ROAinthewild https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f047844de0f1b3d65263043/5f048f08af0cc416de4c819e/1600500058438/Screen+Shot+2020-07-04+at+11.18.44+PM.png Campaigns - Rockets of Awesome Rebrand Email banner 1: Teaser for the pop-up store. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f047844de0f1b3d65263043/5f048f087d1fd54d3214ebff/1600500078177/Screen+Shot+2020-07-04+at+11.09.50+PM.png Campaigns - Rockets of Awesome Rebrand Email banner 2: Grand opening! https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f047844de0f1b3d65263043/5f048f096a50c80e6b80f975/1600500134262/Screen+Shot+2020-07-04+at+11.19.44+PM.png Campaigns - Rockets of Awesome Rebrand Email banner 3: Open through 2019! The pop-up was so successful it became the flagship location. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f047844de0f1b3d65263043/5f0480307ee5d10e0ed11936/1600500149785/Screen+Shot+2020-06-30+at+3.19.03+PM.png Campaigns - Rockets of Awesome Rebrand Ongoing store promo: Kids could customize their new signature bomber jacket with ROA-designed peel-and-stick patches. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f047844de0f1b3d65263043/5f04803082ed9d242c8a713c/1600500155430/Screen+Shot+2020-06-30+at+3.18.19+PM.png Campaigns - Rockets of Awesome Rebrand A fun vinyl to inspire kiddo mirror selfies. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f047844de0f1b3d65263043/5f048030d0616d5b5aac34a2/1600500183995/Screen+Shot+2020-06-30+at+3.18.41+PM.png Campaigns - Rockets of Awesome Rebrand Interactive playland: Our fitting room was stocked with stickers that kids could stick anywhere they wanted. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f047844de0f1b3d65263043/5f048030ff7b12368e829916/1600500196458/Screen+Shot+2020-06-30+at+3.19.28+PM.png Campaigns - Rockets of Awesome Rebrand It was so exciting seeing the store signage come to life! https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f047844de0f1b3d65263043/5f047bd55d51ad0fd7d295ec/1600500206590/2019-08-14+09.09.42.jpg Campaigns - Rockets of Awesome Rebrand NYC's mandatory hand-wash sign... with a Rockets twist. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f047844de0f1b3d65263043/5f047c3fc17ab563ed1533ba/1600500274324/2019-08-14+09.06.40.jpg Campaigns - Rockets of Awesome Rebrand I compiled "Awesome Facts" which we hid around the store at kids' eye level. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f047844de0f1b3d65263043/5f047d6f02aa203dbc23163b/1600500354260/Screen+Shot+2020-06-30+at+2.51.38+PM.png Campaigns - Rockets of Awesome Rebrand I pitched the name "CrazySoft" in response to a brief requesting a product/collection name that evokes the cozy feel of our best-selling long-sleeve tees. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f047844de0f1b3d65263043/5f047e488d5a08488309febd/1600500410946/Screen+Shot+2020-06-30+at+2.52.41+PM.png Campaigns - Rockets of Awesome Rebrand We revamped the heat seals for each size range with a clean design. I contributed three punchy, age-appropriate lines of copy for each size range, including our Baby line, that captured the Awesomeness of being a kid. https://www.jess-murphy.com/brand-campaign-samples/vince-camuto-pp3 monthly 0.5 2020-09-19 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f03975303bbfa0f1cb8ae73/5f050a228cbe3671fc3f6359/1594796799638/Screen+Shot+2020-07-08+at+9.49.36+AM.png Campaigns - Vince Camuto x Pitch Perfect 3 (Universal) WWD's report on the partnership and campaign https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f03975303bbfa0f1cb8ae73/5f0508cbc6ff6f36137080d5/1594796815060/Vince+Camuto+pitch+perfect+3+style+billboard.jpg Campaigns - Vince Camuto x Pitch Perfect 3 (Universal) Out-of-home billboard in LA https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f03975303bbfa0f1cb8ae73/5f050c2e7d2b99189f77e376/1594797512477/Screen+Shot+2020-07-08+at+9.58.09+AM.png Campaigns - Vince Camuto x Pitch Perfect 3 (Universal) Email 1: Apparel promotion I worked on the email series with my team, editing and proofing to client satisfaction. https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f03975303bbfa0f1cb8ae73/5f06b5ff68d17f28bb6966fa/1594797137457/Screen%2BShot%2B2020-07-09%2Bat%2B4.02.32%2BPM.jpg Campaigns - Vince Camuto x Pitch Perfect 3 (Universal) Email 2 invited people to view the Vince Camuto holiday-themed music video, inspired by Pitch Perfect 3 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f03975303bbfa0f1cb8ae73/5f0508128cbe3671fc3f20bb/1594797667185/Screen+Shot+2020-07-06+at+11.52.57+PM.png Campaigns - Vince Camuto x Pitch Perfect 3 (Universal) Email 3 promoted the Vince Camuto x Pitch Perfect 3 Sweepstakes - creative mirrored the Sweeps landing page https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f03975303bbfa0f1cb8ae73/5f06b73738854501f8c3caa4/1594797799552/Screen+Shot+2020-07-09+at+4.20.15+PM.png Campaigns - Vince Camuto x Pitch Perfect 3 (Universal) Email 4 was a second apparel promotion that used copy aligned with the film, "Bright Lights Bella City" and "aca-amazing" https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f03975303bbfa0f1cb8ae73/5f0508115bb3c87367fe3bbc/1594797826325/Screen+Shot+2020-07-06+at+11.50.21+PM.png Campaigns - Vince Camuto x Pitch Perfect 3 (Universal) Email 5 deployed the day of the film's release https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f03975303bbfa0f1cb8ae73/5f0509a28cbe3671fc3f5642/1594797892453/Fragrance+Module.PNG Campaigns - Vince Camuto x Pitch Perfect 3 (Universal) Vince Camuto also ran a GWP: free PP3 tickets with purchase of Bella Vince Camuto fragrance https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f03975303bbfa0f1cb8ae73/5f0507939a900e062d9434c0/1594797980901/Screen+Shot+2020-07-07+at+12.06.02+AM.png Campaigns - Vince Camuto x Pitch Perfect 3 (Universal) Poster creative for the campaign starring Georgia Fowler, Vince Camuto's national model at the time https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f03975303bbfa0f1cb8ae73/5f0509878cbe3671fc3f5003/1594796959083/Sweepstakes+Module.PNG Campaigns - Vince Camuto x Pitch Perfect 3 (Universal) Email banner promoting the Sweepstakes https://www.jess-murphy.com/brand-campaign-samples/rockets-of-awesome-sale monthly 0.5 2020-09-19 https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f07cc25ab8a464066920b27/5f07d60fab8a464066934676/1600501287705/Copy+of+2019_Black_Friday_Email_1.jpg Campaigns - Rockets of Awesome Sale Series https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f07dc28c121d131615f9a7f/5f07e5705f05a81dcf2cbfc0/1594353095466/Screen+Shot+2020-07-10+at+1.48.50+PM.png Campaigns - Rockets of Awesome Sale Series https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f07cc25ab8a464066920b27/5f07d60f9155105c4e43dcae/1600501298475/Copy+of+2019_Black_Friday_Email_2.jpg Campaigns - Rockets of Awesome Sale Series https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f07dc28c121d131615f9a7f/5f07e61c1d7e6b412b844def/1594353238314/Screen+Shot+2020-07-10+at+12.10.45+PM.png Campaigns - Rockets of Awesome Sale Series https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f07cc25ab8a464066920b27/5f07d61095d83458301b5912/1600501306270/Copy+of+2019_Black_Friday_Email_3.jpg Campaigns - Rockets of Awesome Sale Series https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f07dc28c121d131615f9a7f/5f07e6690f35684829c13c26/1594353322075/Screen+Shot+2020-07-10+at+1.44.35+PM.png Campaigns - Rockets of Awesome Sale Series https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f07cc25ab8a464066920b27/5f07d61020d98161b7d5bb06/1600501315661/Copy+of+2019_Black_Friday_Email_4.jpg Campaigns - Rockets of Awesome Sale Series https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f07dc28c121d131615f9a7f/5f07e6ca66adcb53236979c3/1594353413594/Screen+Shot+2020-07-10+at+1.45.14+PM.png Campaigns - Rockets of Awesome Sale Series https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f07dc28c121d131615f9a7f/5f07e71be5857b7af38cfda2/1594353465801/Screen+Shot+2020-07-10+at+1.45.57+PM.png Campaigns - Rockets of Awesome Sale Series https://static1.squarespace.com/static/5ef943e66e2fd3300c943d6d/5f07dc28c121d131615f9a7f/5f07e71b5708093a115ac88f/1594353508445/Screen+Shot+2020-07-10+at+1.49.24+PM.png Campaigns - Rockets of Awesome Sale Series